If you're spending money on Internet Marketing and not experiencing the Return on Investment you anticipated, the solution might be far more affordable and less complicated than realized. Maximizing your return on investment requires the following-
Search Engine Optimization- SEO that cost efficiently reaches your target audience. And a Landing Page that effectively addresses their needs or questions while persuading them to act. Failure to meet these objectives will cause visitors to look elsewhere resulting in missed business opportunities, while drastically decreasing the impact of your online Marketing investments.
♦ Meta Title & Description Tag upgrade: 'MDT'
If you haven't revisited this important SEO function in the past several years, chances are your Meta Tags aren't fully optimized. Optimizing your Tags has recently become even more important because Google Caffeine relies on them to accurately index your website. As a result, you could be experiencing higher than necessary click-through and missed business opportunities! This proprietary service includes the following:
- We'll analyze your existing Landing Page Tags for optimal MTDT configuration.
- Check your Alternate Index Tags to see if they are formatted to meet industry leading trends.
- Provide more effective alternative scripts for your primary MTDT using the latest advances in 'Micro Copy-writing'.
'MDT' Cost: $399
♦ Results focused Micro Copy Writing for your website's all important Landing Page. 'RCW'
Are visitors 'bouncing' off your Landing Page (Home) at a higher than anticipated rate?
What if you could convert just a small fraction of these missed opportunities into qualified leads?
We use a three step approach that places you in control of your expenditure:
First we'll scrutinize your Landing Page text and content using a series of visual and internal tests. Secondly, we’ll prepare an outline of our findings including some text re-write examples so you can make an informed decision.
Cost of first two steps: $399
Lastly, we’ll provide a hard estimate of the cost of working with you to address the areas you determine to be in need of an upgrade. Experience has shown that most only require a few extremely important results oriented adjustments. What we refer to as 'Micro Copy-writing'. And keep in mind, Google Caffeine places a greater emphasis on Website content. Especially content that's fresh, relevant to the site's core message, and unique!
♦ Y2K-X Technology Testing. 'Y2T'
'Y2K-X Technology Testing' was developed in response to the important but challenging task of determining if a website is efficiently accessible, and optimally viewable, to a company's online target audience. Additionally, page download times are a very important ranking consideration under Google Caffeine! Because Caffeine places a greater emphasis on optimal search (visitor) experience. 'Y2K-XT²' addresses these potential obstacles while considering future trends. Keeping your website, the online image of your company, aligned with your target market and one step ahead of your competition. Three main phases are:
- The universal test for website download times. (Wirless notebook laptops, I-phones, and other slow load tech)
- Studying the view ability and accessibility of your website's essential Core Message. (per above considerations)
- Applying these findings to your company's online target audience in an efficient and optimal manner.
'Y2T' Cost $349
To view a Press Release pertaining to Y2K-XT² see:
Y2K-XT.pdf
To place an order go to the Payment Center. To ask questions about a specific service, call the number below or email: Products@irbtrax.com
Irbtrax, PO Box 362, Wilbraham, MA 01095 Phone 413.364.7029
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