Leading Practice Search Engine Optimization

Leading edge Search Engine Optimization involves cost efficiently gaining organic page rank for your highest impact short and long tail keywords. Leading practice Search Engine Marketing involves creating an optimized landing page that provides the information your visitors are seeking and persuades them to act. Failure to address both will result in less website traffic, fewer conversions and have a negative impact on any additional Internet marketing efforts. Contact Irbtrax for leading practice SEO.

Challenge: E-commerce site experiencing decreasing conversions

SEO analysis: Key site metrics (TOS/BR) trending in wrong direction. Outdated content and duplicate text. Too many products featured on landing pages (buyer paralysis).   

Solution: Irbtrax performed on-site SEO and conversion marketing enhancements that included-

- Reinforced benefits and enhanced key selling points
- Eliminated duplicate text resulting in more concise content
- Reorganized product groupings and reduced featured choices

Challenge: Hospitality site's traffic and pagerank declines dramatically

SEO analysis: Meta Tags not optimized. Landing page lacks quantifiable benefits and selling points. Very slow page download rates. 

Solution: Irbtrax performed visitor persuasion enhancements and on-site SEO. Initiated Internet marketing and link building campaign including-

- SEO keyword search phrase research & analysis
- Optimized Meta Tags for impact short & long tail keywords
- Enhanced introduction paragraph & added quantifiable benefits
- Reduced flash graphics and other bandwidth consuming features 


Meta Title & Description Tag upgrade 

Optimizing your Tags is more important than ever. Research is showing that Google Caffeine places great weight on them for accurate SERP indexing. With Meta Tags that aren't optimized you could be experiencing higher than necessary click through and missed business opportunities!

For a list of key SEO practices read Free Search Engine Optimization and SEM Tips for Small Businesses. For leading practice SEO techniques that apply to the major Search Engines read Search Engine Optimization for Google, Yahoo and Bing.


Powerful SEO Copywriting for your site's Landing Page

Are visitors 'bouncing' off your Home page at a fairly high rate? What if you could convert just a small fraction of these missed opportunities into qualified leads? 

It appears destiny has brought you to the right place because most websites immediately gain results from expert SEO copywriting. SEO copywriting uses your highest impact short and long tail keywords in persuasive sentences that flow naturally. Text that attracts Search Engines but is written for your visitors. Keep in mind that Google Caffeine places great emphasis on Website content. Especially content that's up to date, unique and relevant to your site's products or services!

For a list of free website optimization tips read Website Optimization techniques for converting visitors and gaining better page rank.

Y2K-X Technology Testing   

Y2K-X Technology Testing was developed to meet the challenge of determining if a website is efficiently accessible, and optimally viewable, to its target audience. Including the growing mobile Internet phone market for web searches and online purchases. Additionally, page download rate is now an official Google Caffeine ranking factor due to a desire to speed up the web and improve search experience. Y2K-X addresses this while considering future trends. Ensuring your site is optimized for your target market and a step ahead of your competition. 

To inquire about our services and solutions call the number below or visit our Online Feedback Form 


Irbtrax, PO Box 362, Wilbraham, MA  01095  Tel: 413.364.7029