Are you Ready for Google Caffeine?
This page will provide a valuable outline of best practice SEO to help you take advantage of Google Caffeine enhancements. Enhancements that will impact everyone involved in SEO, Internet Marketing, and Web design. Which includes the people that provide these services and the people that depend on them. Check back regularly. Updates will be posted often!
Google Caffeine, their newest Search Engine Algorithm and Infrastructure revision, has been integrating for several weeks now. The only question is- How much more? For a prelude you can read a Blog entry (dated 11/10/09) by Google Engineer Matt Cutts:
"Caffeine will go live at one data center so that we can continue to collect data and improve the technology, but I don't expect Caffeine to go live at additional data centers until after the holidays are over."
Read entire Blog by Matt Cutts here:
www.mattcutts.com/blog/google-caffeine-update
Google is always improving user experience, but this is their first major Search Engine application change since 2006. It encompassed 'Real Time' search features and emphasizes the following four elements of user 'Search Experience':
- Accuracy: Returning SERP's (Search Engine Results pages) that match the exact information you're looking for.
- Relevancy: Ensuring that the SERP's return information that is up to date and useful.
- Efficiency: Faster search results and the ability to custom select your search options.
- Sufficiency: Offering a wider range of results to choose from by including different platforms like Social Media.
So with this important information in mind. I'm going to share with you some specific changes and improvements that I stronly believe will occur under the Caffeine implementation. Changes and improvements that every Website owner, SEO Internet Marketing firm, and Webmaster needs to be aware through 2010 and beyond. The transition should be smooth and seamless. Providing you're equipped with the correct knowledge. And willing to apply it!
1 Website Content Conquers!
Content should be relevant to a site's core theme, message, products, or services. It's also important if this content is original, or presented in an original manner. On the contrary- a website containing a jumbled mix of themes is harder to index. A hard to index site does not help create an accurate search! And accurate relevant searches are Google's primary goal. It's what keeps people dedicated to using their service. This same logic should always be applied to your visitors and target market. So think of it this way. Google's actually helping your website and business to become more prosperous.
For Website Core Message upgrade information visit: Results Oriented Micro-Copywriting
To learn additional information about 'Caffeinating' your Website content and other key elements:
Seo-firm-provides-google-caffeine-tips-for-optimizing-your-website
2 Meta Title and Description Tags
Very important due to search relevancy and ease-accuracy of indexing the site. Properly formatted MTDT provide better Search Engine Result Pages- SERP's. Better SERP's drive more organic traffic to your site! And don't forget your sub MTDT because sometimes they rank better than your primary! Once again, Google is aligned with your best interests. Why? Because if you've done searches, you realize how frustrating it is to see a list of websites or resources that don't do a very good job of describing what they offer! Don't forget your sub MTDT. They can often rank higher than your primary!
For upgrade information visit: Meta Title and Description Tag
3 Site/page download an important factor- Caffeine or no Caffeine!
Why? Slow loading sites frustrate visitors. Frustrated visitors look elsewhere for their needs. They will either back click, or close the search altogether. As such, slow loading sites are expected to return poorer rankings in the long run. So why not address the problem now? Unfortunately, the Internet's been buzzing about statements from Google engineers that "site download time won't trump relevancy". Which makes absolute sense. But examing the statement in context these same individuals have added "all things being equal". So in other words. If two sites carry equal relevancy weight but one site has obvious page speed problems Caffeine will assign higher ranking to the faster site. Which makes perfect sense from a 'user search experience' point of view and I believe foretells a sign of things to come. After all, Google's well aware that searchers have a back arrow button and aren't afraid to use it if their 'experience' involves waiting 30 seconds to see something that another site in the SERP is offering immediately. On the contrary- fast loading pages enhance user experience. They allow visitors to easily explore your website, gather information, and make an informed decision. Once again. What's good for Google is good for your website's visitors!
For Site/Page download time upgrade information visit: Y2K-X Technology Testing
To learn additional information about the importance of Website/page download times:
Study-shows-too-many-websites-are-excluding-access-to-their-target-market
4 Fresh and updated text
It was requested during the Sandbox trial period that Caffeine give poorer rankings to sites that haven't been updated in quite some time. As logic will dictate, a site that hasn't had fresh content added is either out of date or has been abandoned! I think we've all experienced this phenomena. Not the most user friendly search result. An accurate user friendly search result is the goal of Google's newest algorithm and best for all of us.
5 Quality outbound links
As most up to date SEO experts will tell you. There are high quality and low quality links. Indications are that Google has been giving better weighing to high quality links for some time now. However, it's believed that High quality alone isn't the only important factor. Emphasis should, and probably will be placed, on High quality links that are relevant to the site's core subject or service. It's one thing to add a High Quality link to a site that ranks the same or higher than yours. It's a completely different matter if that site doesn't relate to what you offer. So outbound links to sites that contain content that's relevant to your site is something that should be emphasized anyway. After all, it provides the best possible user experience for both Google and your website visitors!
6 Social Media Shares Spotlight
Great news for the Social Media Experts and those who've invested in this rapidly growing industry. Google Caffeine has been slowly introducing 'Real Time' searches. Similar to the Google 'news' feature only it's like watching an online scrolling electronic billboard for Social Media sites like Twitter.com. So far this unique search feature appears randomly and under different keyword phrases. Most notably, the phrases are often related to Social Media. Which isn't just ironic, it's down right shrewd! At Irbtrax, we are experimenting with this new search feature and studying how it can best produce results for our clients. We feel Social Media Marketing should not be viewed as a 'luxury'. In addition to SEO enhancing your website it's vitally important to make sure it's Social Media Optimized. Featuring Bookmarks is only a basic beginning. Joining Facebook or other related networking sites, offering Blogs, and providing other Social Media friendly platforms will help your website gain additional traffic. Bottom line- SoMed is here to stay. Just look at the Pepsi Refresh Project! If you aren't directly participating at least partner with professionals that are.
To learn additional information on the impact of Social Media as it relates to Google Caffeine read:
How-social-media-marketing-can-use-google-caffeine-to-get-results
Social-media-marketing-secrets-for-the-google-caffeine-update
Google-caffeine-real-time-search-increases-value-of-social-media
Google-caffeine-inspiring-social-media-marketing-strategy-revolution
Site Age not a big factor: The age of your site or domain shouldn't be an important factor if you follow the above guidelines. In fact, Irbtrax recently proved this by creating a stand alone resource website. It was marketed without any coat tail affiliation or paid advertising. Relying solely on SEO enhanced techniques including all of the above. Managed to get it a United States ranking of 137,140 in a highly competitive field just 6 weeks after being indexed! And we believe this will continue to be the case when Caffeine is fully launched. Because many of their 'under the hood' changes have already been implemented.
Breaking News!
Visit this site to get your Google Caffeine Updates. While many SEO Internet Marketing companies are scrambling to determine if their services still apply, Irbtrax has fully embraced Google Caffeine best practices. And to prove it, just enter 'Google Caffeine' into a Google "news" search.
1/4/2010 Irbtrax declared that most Google Caffeine 'under the hood' implementations have already been integrated and the addition of 'Real Time' search should be the next element introduced. These changes are already having an impact on Search Time Speeds, Website Rankings, and the quality of the SERP's themselves:
Google-caffeine-update-under-hood-partial-launch-completed
1/7/2010 There was a surge of Internet buzz when Google flashed a preview of it's 'Real Time' search feature that included Twitter feeds across several service areas. While many SEO Internet Marketing companies were proclaiming the complete and full launch of Caffeine, we already knew this was only the beginning of a longer and deliberate process. And we immediately responded with the following release to explain why:
Google-caffeine-real-time-not-fully-live-yet-update-hold-the-presses!
1/14/2010 Many recent Blogs and Articles from SEO, Social Media, and Internet Marketing companies are still asking 'Where is Google Caffeine?'. We already knew the answer. They just need to look a little harder:
Google-caffeine-implementation-changes-already-visible-no-hold-up
1/19/2010 Many Social Media Marketers and SEO companies are still debating which platform will provide the best results within the Caffeine framework. We however, have already gone one step further. Let them debate while you read our point blank assessment:
Caffeine-forcing-seo-and-social-media-to-partner-for-best-results
1/28/2010 How are the successful pro-active Social Media Internet Marketers already benefiting from Google Caffeine? The answer is shockingly simply but still suprising!
Social-media-marketing-strategy-already-benefiting-from-google-caffeine
2/1/2010 Original title was supposed to be "Three Signs it's Time to Fire your SEO Internet Marketing Company". But after some thought and a dislike for 'complaint' mail it was changed. Maybe should've kept the original?
Time-for-2nd-opinion-seo-internet-marketing-firms-neglect-google-caffeine
2/8/2010 Irbtrax SEO SoMed Marketing in the news with our news about the latest 'news'. Does that make sense?
Promotionworld/news/Social-Media-Marketing-Companies-Gain-Ground-on-SEO-Firms
2/12/2010 Seven Free tips for optimizing your SEO Internet Marketing. A Valentines and Presidents Day gift?
7-Seo-internet-marketing-tips-that-include-google-caffeine-updates
2/24/2010 Facebook or Twitter. Which is the best Social Media platform for your particular niche? Which takes full advantage of the impending Google Caffeine full launch?? We had no idea where this was going to lead us!
Jazzou.com- FaceBook verse Twitter
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