Are you optimized for Google Caffeine?
This page will provide a valuable outline of leading practice SEO to help you take advantage of Google Caffeine enhancements. Check back regularly because updates will be posted often.
Caffeine, Google's newest Search Engine algorithm and infrastructure revision, became official on June 8, 2010. The announcement is available for your reading here at the Google Webmaster 'Our New Search Index Caffeine' Blog.
Google is always improving it's search experience, but this is their first major revision since 2006. It includes 'Real Time' search features and emphasizes the following four elements of the user search experience:
- Accuracy: Search results that match the information you're looking for.
- Relevancy: Ensuring SERP's return results that are up to date and useful.
- Efficiency: Faster results and the ability to custom select search options.
- Sufficiency: Offering a wider range of results by including different sources like Blogs, videos, news, and Social Media feeds.
With this important information in mind I'm going to share some specific changes that have occured under the Google Caffeine full launch. Changes and enhancements that will impact every website owner and online business during the remainder of 2010 and beyond.
1 Website Content Conquers!
Content should be relevant to a site's core theme, products or services. It's also important if this content is original or presented in an original manner. Your content should also contain some form of selling points or quantifiable benefits. These will help create leads or increase conversions. Lastly, find the right balance of content. Too many choices can distract visitors from being able to make a decision. Too little content can cause your visitors to go elsewhere to seek their answers.
To learn additional information about 'Caffeinating' your Website content visit: Google caffeine tips for optimizing your website
2 Meta Title and Description Tags
Very important due to search relevancy and ease-accuracy of indexing the site. Properly formatted MTDT provide better Search Engine Result Pages SERP's. Better SERP's drive more organic traffic to your site! And don't forget your sub MTDT because sometimes they rank better than your primary. Once again, Google is aligned with your best interests. Why? Because if you've done searches you realize how frustrating it is to see a list of websites or resources that don't do a very good job of describing what they offer.
Your Meta Tags provide an opportunity to clearly and concisely explain what your website offers and why people should visit. Including a selling point or quantifiable benefit in your Meta Description Tag can help reduce click-through resulting in more traffic. Increased traffic will lead to more leads provided you're content is optimized.
3 Site/page download an important factor- Caffeine or no Caffeine!
Why? Slow loading sites frustrate visitors. Frustrated visitors look elsewhere for their needs. They will either back click or close the search altogether. As such, slow loading sites are expected to return poorer rankings in the long run. So why not address the problem now? It's believed that if two sites carry equal relevancy weight but one site has obvious page speed problems Caffeine will assign higher ranking to the faster site. Which makes perfect sense from a 'user search experience' point of view and a vision of things to come. A vision evident based on Google's push to "speed up" the Internet as emphasized in this official webmaster Blog dedicated to site speed.
After all, Google's well aware that searchers have a back arrow button and aren't afraid to use it if their 'experience' involves waiting 30 seconds to see something that another site is offering immediately. On the contrary- fast loading pages enhance user experience. They allow visitors to easily explore a website, gather information and make an informed decision. Lastly, keep in mind that many individuals are performing searches with Internet Phones. Phones with Internet connections tend to have slower load rates. Make sure your website is optimized for this growing segment of the Internet population. Once again. What's good for Google is good for your website's visitors!
For additional information about the importance of site download times visit: Study shows too many websites ignoring their target market
4 Fresh and updated text
As logic will dictate a site that hasn't had fresh content added is either out of date or has been abandoned! Resulting in a poor first impression and equally poor user search experience. Keep in mind your visitors will take notice of news sources or Blogs that haven't been updated in months. Lastly, your target audiences search trends change so it's important to update your content to reflect them. Failure to do so will leave the door open for your competition to gain business that could've been yours!
5 Quality outbound and inbound links
Leading SEO experts will tell you there are two kinds of links. High quality and low quality links. Indications are that Google has been giving better weight to high quality links for some time now. However, it's believed that high quality alone isn't the only important factor. Emphasis should, and appears to be placed, on High quality links that are relevant to the site's core subject. It's one thing to add a High Quality link to a site that ranks the same or higher than yours. It's a completely different matter if that site doesn't relate to what you offer. So outbound links to sites that contain content that's relevant to your site is something that should be emphasized anyway. Quality outbound links that educate or persuade your visitors will increase Time On Site. Increased TOS will lead to more conversions.
Organically create quality inbound links. Avoid 'link farming' at all costs. The paying for multiple inbound links that are submitted to obscure sources around the globe. Google and other Search Engines clearly state that these practices can result in your site being penalized. The highest rated links are those that are created organically through articles, Social Media platforms, press releases, human edited industry related news or resource sites. After all, quality inbound and outbound links provide the best possible user experience for both Google and your visitors!
6 Social Media Shares Spotlight
Great news for Social Media marketers and those who've invested in this rapidly growing industry. Google Caffeine integrates 'Real Time' search results. If you haven't witnessed this feature it's an online scrolling news feed that increases the value placed on real time Social Media sites like Twitter. This unique search result appears mostly during newsworthy events and trending topics.
With continuous advances in real time search and target market interactivity Social Media Marketing should no longer be viewed as a luxury. In addition to SEO enhancing your website it's vitally important to make sure it's Social Media Optimized. Joining Twitter, Facebook, Twitter or other related networking sites is a good start. But only a start. More importantly, creating and providing relevant rich content will help your site gain Social Media favor. Bottom line- Social Media is here to stay.
Breaking Google Caffeine News!
Visit to get the latest Google Caffeine tips, techniques and updates.
1/4/2010 Irbtrax declared that most Google Caffeine 'under the hood' implementations have already been integrated and the addition of 'Real Time' search should be the next element introduced. These changes are already having an impact on Search Time Speeds, Website Rankings, and the quality of the SERP's themselves:
Google Caffeine under the hood partial launch completed
1/7/2010 There was a surge of Internet buzz when Google flashed a preview of it's 'Real Time' search feature that included Twitter feeds across several service areas. While many SEO Internet Marketing companies were proclaiming the complete and full launch of Caffeine, we already knew this was only the beginning of a longer and deliberate process:
Google Caffeine real time search not fully launched hold the presses!
1/14/2010 Many recent Blogs and Articles from SEO, Social Media, and Internet Marketing companies are still asking 'Where is Google Caffeine?'. We already knew the answer. They just need to look a little harder:
Google Caffeine implementation changes already visible no hold up
1/19/2010 Many Social Media Marketers and SEO companies are still debating which platform will provide the best results within the Caffeine framework. We went one step further. Let them debate while you read our point blank assessment:
Caffeine forcing SEO and Social Media to partner for best results
1/28/2010 How are the successful pro-active Social Media Internet Marketers already benefiting from Google Caffeine? The answer is shockingly simply but still suprising!
Social media marketing strategies already benefiting from Google Caffeine
2/1/2010 Original title was supposed to be "Three Signs it's Time to Fire your SEO Internet Marketing Company". But after some thought it was changed. Maybe should've kept the original?
Time for 2nd opinion: Is your SEO firm ignoring Google Caffeine?
2/12/2010 Seven Free tips for optimizing your SEO Internet Marketing. A Valentines and Presidents Day gift?
7 Seo Internet marketing tips that include Google Caffeine updates
2/24/2010 Facebook or Twitter. Which is the best Social Media platform for your particular niche? Which takes full advantage of the impending Google Caffeine full launch?
Jazzou.com- FaceBook verse Twitter
3/12/2010 SEO on site and off site tips including Google Caffeine, Yahoo, and Bing.
Seo Internet marketing tips for Google Caffeine Bing and Yahoo
3/20/2010 Google Caffeine sightings become more frequent. Is your website 'Caffeinated'?
Google Caffeine sightings more frequent: Are pageranks being effected?
4/1/2010 Google shows its 'human' side.
Google Caffeine update: Does google have a sense of humor
4/12/2010 Website Optimization tips for impending Caffeine full launch. It's getting closer!
Website optimization tips for impending Google Caffeine full launch
5/1/2010 While Google's converting to Caffeine you can use Caffeine to create more conversions!
Internet marketing strategies for Google Caffeine
5/28/2010 Google Caffeine is unofficially official! Or officially unofficial?
Google caffeine is now unofficially official!
6/7/2010 Search Engine marketing tips for higher conversion rates under Google Caffeine. After all, increased traffic is good but increasing conversions is better!
Search engine marketing tips for higher conversion rates
6/20/2010 Google Caffeine and increasing website page rank. Is your website Caffeinated?
Website pagerank impact analysis: Google Caffeine 2010 algorithm update
7/10/2010 Did Google's Mayday sink your website pagerank or reduce its traffic? Solutions here!
New SEO Tips for regaining pagerank or lost longtail traffic
Follow Irbtrax on Twitter: Twitter.com/IrbtraxSeo
If you have questions, comments or require feedback please visit Our Contact Page and use the feedback form or email provided.
Irbtrax, PO box 362, Wilbraham, MA 01095 Tel: 413.364.7029
|
